Windows Phone vs. Android vs. iOS: Which Mobile OS is the Most Promising One?

By Neha Baluni
ios vs android vs windows phone

Mobile apps are like the magical wands that ease out difficult tasks of enterprises and individuals. In that context, it won’t be wrong to call the mobile OS as the real magicians that endorse the functioning of all those utilitarian apps to the hilt. As a matter of fact, the entire globe is hypnotized by the heroics of iOS, Android and Windows Phone, the leading operating systems existing in the mobile computing market.

All the three mobile OS platforms keep on introducing new facilities to make it easier for the developers come out with more user-friendly, interactive and visually appealing apps. And this is where the real competition gets alive between the three stalwarts. Let us check out which of these mobile operating systems has managed to win the hearts of mobile users worldwide, or is it that all enjoy more or less equal status and have their distinctive fan following.

Mobile OS Overview

Windows Phone: The efforts of Microsoft to develop quality mobile apps live on with Windows Phone 8, the latest version from the technology magnate. The mobile OS strives to make tasks easier for its users, yet allowing high magnitude of data security. Features such as kid’s corner, data sense, quad core support, etc., give smartphone users multiple reasons to explore the world right from the comfort of their hand, through Windows phone. The most awaited release of 2014, Windows Phone 8.1 update is expected to be even more power packed and is hopeful of fulfilling the gaps in the erstwhile Windows Phone OS.

Android: The mobile OS from Google acts as the fuel for above one billion mobile devices across the globe. The fact that it is customizable, makes it a worthwhile OS for most of the developers willing to come up with cost-effective apps. It is a boon for touchscreen mobile devices and has continuously upgraded its services on smartphone and tabs. The latest Android Version, Android 4.4 Kitkat released in November 2013 promises much more fun, features and finesse, be it Google OK, smarter Caller ID, or to print documents whenever and wherever you want.

iOS: Developed by Apple Inc., iOS forms the core behind all the Apple devices, whether iPhone, iPad, and iPod Touch. It allows the user to do almost everything related to personal and professional life, thanks to the multifarious features it comprises and the utilitarian apps it ensures. It has its own customer base and allows the apps to run on the device only after it passes specific Apple guidelines. The new iOS 7 mobile OS takes a leap forward toward enabling the users a bigger and better experience of Apple devices with familiar functionality. Features such as AirDrop, Control Center, iCloud photo sharing and more, add zeal to the mobile operating system.

Mobile OS Popularity

One could expect a stiff competition between Android and iOS to win the popularity race. However, surprisingly, it seems as if Windows Phone has also gained considerable grip in this regard.

  • In terms of revenue, iOS leads by significant margin, states Vision Mobile’s Developer Economics survey. The survey included a sample of 2,085 respondents and found the average monthly developer revenue for iOS platform to be $5,200. Android was the next mobile OS to follow with $4,700 monthly revenue. Windows Phone, with $3,300 accommodated the third spot.
  • In the Reader’s Choice Awards 2013 by PCMag, Windows Phone 8 held the top position for the most preferred mobile operating system with an average satisfaction rating of 9.0. Apple iOS and Android were the next to follow with the respective ratings of 8.6 and 8.1.
  • In the overall phone OS satisfaction ratings as well, Windows Phone 8 came out as the winner with 9.0 rating in the Reader’s Choice Awards 2013. The survey included all the current phones as well as those less than a year old. Apple iOS was the next to follow with an overall satisfaction rating of 8.7. Android mobile OS scored a rating of 8.6 in the same survey.

Interface and usability

All the mobile OS promise distinct features and facilities to make up for the UI and usability of their phones:

  • The recent Windows Phone 8 comprises pretty responsive live screen squares or tiles that are in fact the shortcuts to different apps. Notifications are easier to manage and customize.
  • Android 4.1 Jelly Bean consists of more customizable widgets on its home screen that are easy to move and customize. The recent Android 4.4 Kitkat gives the users the advantage to utilize the full screen as they can hide buttons, navigation bars, menus etc.
  • iOS has the simplest of home screens with a grid menu showing all the included apps. The Siri feature and better control on the supposedly restricted portions of the phone have given the OS an edge over the others.

App Support

App store in all the three mobile OS cover almost all the important productivity requirements, the difference however lies in the quantity and diversity of the apps.

  • Windows Phone offers limited apps in its store as compared to iOS and Android app stores. However, it encompasses most of the basic necessities of users regarding their personal and professional engagements.
  • Apple App store is regarded as the most reputed destination for a good quality and quantity of app support. Most of the apps that are available in other stores are also there in the Apple store and in addition, some of the apps are only exclusive to iOS that makes it to steal the show.
  • The Google Play Store is the strongest rival to the Apple store with above 1 million apps currently available for download. Owing to the open source nature of the OS, it is comparatively more convenient to develop android apps. Overall, both the Android and iOS offer near about a similar number and variety of apps.

To conclude, be it Windows Phone, iOS or Android, all the three Mobile OS hold their distinctive position when it comes to embracing them. Each is full of interactive features, appealing user interface, apt security, and hence, segregating any one of them would be injustice. Still, in terms of security, it seems as if iOS scores better. Android on the other hand could be an advisable choice in terms of cost-effectiveness and usability, Windows Phone is also rapidly catching the bus of most preferred mobile OS as is revealed by various survey reports. However, in order to overshadow the sheen of other two OS (Android and iOS), the Microsoft backed operating system really need to keep on introducing fresh and fascinating features time and again.

Finoit, the mobile app development company holds dexterity in delivering mobile applications on all the widely used mobile OS, including Android, iOS and Windows Phone among others. We comprise sizable mobile app development team specifically dedicated to each of the platforms; making it easier for us to abide by the multifarious app development requirements of our global clients.

Feel free to contact us, if you are also looking for a suitable mobile app development company to take care of your mobile development endeavors.

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