The ecommerce industry is still in growing phase, meaning that there is plenty of room to get on board and start selling products online. However, to ensure that you are going to be competitive in the current market, it is necessary to pay attention to some of the following ecommerce trends, noticed in 2019.
By following these trends, you can more easily achieve a higher number of sales and create a community of returning customers
Let’s take a look at the eCommerce trends in 2019.
The rise in online shopping through mobile and handheld devices
As the ecommerce web application development industry is growing, there is a rise in the smartphone usages for shopping related queries. The number of people using mobile and handheld devices to browse the internet has significantly increased. In fact, more than half the searches conducted are now coming from mobile and handheld devices.
What does this mean for budding companies? Well, it is necessary to optimize online shops for mobiles keeping in mind the ecommerce trends prevailing currently. Stores that are not optimized for mobile devices can already notice a great drop in sales. Therefore, one of the first things you should do is to get help from ecommerce mobile app development company to ensure that the buyer’s experience is going to be smooth, no matter what device they are using to browse an online shop.
Social media networks are becoming more important
Every year, social media networks are achieving higher growth, all thanks to the innovative ecommerce trends. The fact that billions of people are spending most of their time on these platforms, makes them the perfect place for advertising.
Therefore, if you have not prepared your business to for the innovative ecommerce trends, it is time to start developing an impactful social media strategy. Companies can make use of video features to talk about their merchandise and notify the audience about upcoming sales.
It is a crucial move that you should definitely take, if you want to achieve higher traffic on your online store, and drive sales upwards.
Also read: How Social Media is Impacting the Modern-Day Youths?
Payment options
Every customer should have a choice on their hands when it is about paying for the shopping to any online store. Supporting one or two payment options is not enough when you are going to compete with others.
Limited payment option on any ecommerce website only brings less revenue and dissatisfies the customers. Therefore, from the moment you set up your online store, it is essential that you support all the online payment option over your ecommerce website. This will aid in increasing the sales, as more people will find it easier to make a purchase from you.
If possible, allow exchange of goods and services with cryptocurrencies. This ecommerce trend is yet to charm the users as this virtual currency i.e. cryptocurrency is likely to bloom this year. And this can offer added benefits to you. It might be a good idea to start accepting cryptocurrencies in exchange for your merchandise.
Shipping
Big companies such as Amazon have set new standards when it comes to offering incredibly fast shipping. Even though many ecommerce web development companies might not be able to deliver that speed, they can always focus on giving the best they have got.
Make sure that your ordering flow is quick, making it possible for you to dispatch all the items as soon as customers purchase a deal. Taking this step will allow you to work with a community of satisfied clients, who will be expecting quality service in all departments.
Big data utilization
Big data development is finding its usage in a variety of industries, ecommerce is also one of them. No matter what’s the size of your business, it has now become affordable to include big data analytics into the business in order to get a more detailed insight of your customer’s behavior.
By utilizing big data and other analytics tools, you can create a more personal shopping experience for your customer. Give it a try; you will be surprised with the positive effects big data utilization offers.
Live chat implementation
There are countless people who get lost in the checkout process or have an additional question to ask. The implementation of live chat software will help you deal with such customers directly, allowing you to improve conversion rates significantly.
Simply make the live chat accessible in the checkout process, and the customers will contact you if needed. Implementing such a strategy is the minimal investment that will bring great results when it comes to your conversion rates.
Plus, you are giving a chance to customers to reach out to you in a completely new way.
Related blog: Chatbot and Its Evolution
More delivery options
There are more ways than ever for brands to reach to their customers. Apart from traditional methods that every ecommerce mobile app development company practices, there are now technology-laden ways that companies are adoption for delivering consumer goods to their doorsteps.
Now companies are providing delivery through drones to offer instant services to the clients. Ecommerce trends like these are very much likely to bloom in the year 2019 in order to make shopping more personalized for the users.
In the conclusion
By following these ecommerce trends, you are going to be headed in the right direction with your online selling business. Make sure your products and delivery services are impressive enough for the users. This will make you a worthy competitor even to the biggest players in the ecommerce industry.
