Why mobile marketers should be excited about Pokemon Go?
Pokemon GO has taken over the planet by storm, and the app is earning millions on a daily basis. Any game developer would consider this a dream come true – to create an app or a game that is so widely used is not an easy task.
What’s really confusing is that Pokemon Go really pales in comparison to the original Pokemon games, since none of the features that give Pokemon depth made it into Pokemon GO. Luckily, it retained enough of the hidden mathematical equations for fans to uncover and to share their findings, thereby keeping the community engaged.
So, even though the game is really popular, but not too complex at the same time, the question is: “What can mobile marketers learn from Pokemon GO?” So, here are a few reasons why you should be excited about Pokemon GO, and how to use this information to your advantage.
Feel free to make games that tap into full potential of the device
It’s not that people didn’t want to do this in the first place, but the game that requires you to keep your GPS on at all times was considered kind of creepy. It was simply too risky to rely on this feature, since you can’t know for sure how people will respond to that. Well, over the years people somehow managed to cope with invasion of privacy, since we learned how the NSA was spying on everyone the whole time and since Google keeps track of our browser history etc.
It was only a matter of time before we would all be OK with sharing the fact that we are out playing a video game. In other words, having your app request the use of GPS is no longer an indecent proposal, so feel free to experiment with games that will use that feature.
Pokemon GO focused primarily on making an app that will use camera, touch screen, GPS and Bluetooth features, and it does so very well. So, is it safe to say that if one makes an app which uses the same features that they’ll be able to monetize it just as well? The answer is Yes and No, because Pokemon GO had another very important element.
Nostalgia and Community
Pokemon were around for over 20 years, which means that people of all ages were acquainted with these fluffy monsters from Japan. There is so much content nowadays that a lot of people have just stopped trying to keep up with all the novelties. Basically, Pokemon are a part of pop culture, which made it easy and more accessible and encouraging.
Furthermore, it already had a vast base of players, so a lot of people gave it a shot due to peer pressure. So, it was a part of pop culture and had a big base audience to begin with. Therefore, if you want to make a successful game, you need to use all of the features creatively, and to use nostalgia as a tool for marketing.
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