10 Best Website Builders To Use in 2024

Best website builder

If you are looking for the best website builder, then read on and pick up the right one for your needs as we discuss the top 10 website builders.

Valued at $2.2 billion and expected to grow to $3.8 billion by 2030 with a CAGR of 7%, the global market for website builders is booming. The rising use of website builders is attributable to the no-code capabilities and ease of use they offer.

When there are many website builders in the market, pinpointing top ones becomes a daunting task. Each boasts feature-packed tools and extensive functionalities. Adding to the complexity, pricing plans vary widely across different geographies and have to be carefully analyzed.

We have simplified this rigorous task by distilling the market, and presenting a carefully curated list of top 10 website builders in 2024.

  1. Wix
  2. Squarespace
  3. Shopify
  4. Weebly
  5. WordPress.com
  6. Zyro
  7. Webflow
  8. GoDaddy Website Builder
  9. Duda
  10. Strikingly

Kindly remember that to get the latest idea about features and pricing plans, it is always best to visit the official websites of these platforms.

1. Wix

Over time, Wix has cemented itself as one of the widely used website builders, all due to the flexibility and simplicity of use. More than 8 million websites built in Wix are live and its use continues to grow. Below we look at its notable features, what is that you can appreciate, and some downsides, along with its pricing structure.

Features:

  1. From mobile site editor, powerful animation, image adjustment features, shape dividers to vector art, you have every design functionality for your website. The drag and drop features make it easy to leverage these capabilities as you can build transparent videos and have more than 900 templates to choose from.
  2. From a technical perspective, you have an app market that brings for your use multiple third-party apps. The code development platform is characterized by several robust features like zero Node.js and strong security protocols such as anti-DDoS, PCI DSS Level 1, Soc 2 Type 2.
  3. Readily available integrations for YouTube, Google Maps, and simplified site search. But most importantly, Accessibility Wizard makes accessibility to people with disabilities easy.
  4. Easy to use content management system and site backup that require no coding knowledge.
  5. Most features are equipped with AI, including text generation, product description writing, layout and trailer generation, image editing, SEO metatag generation and email framing.
  6. From analytics, scheduling and automation, payment, CRM, pricing quotation, to managing loyalty programs, you have all essential features in the business category.
  7. Marketing and SEO is much simplified and streamlined with features that are most required. You can create Facebook and instagram ads and quickly index home pages, track events as you get several features and a dedicated SEO dashboard and host of features for Google tools.
  8. There are industry-specific features catering to the special needs of businesses in eCommerce, hotel, photography, course management etc. and specific segments like service businesses and portfolio.

Pros:

  1. Drag-and-drop interface allows even beginners to build a professional-looking website without any coding knowledge.
  2. With over 900 templates available across various styles, you have ample choices to find one that suits your needs.
  3. Artificial Design Intelligence (ADI) comes as a handy tool for customizing website layout based on your preferences
  4. You have the flexibility to start with a free plan and then can go for paid plans to accommodate your needs.
  5. Multitude of features and robust security measures followed in recent updates are strong reasons to go for Wix.
  6. Websites built in Wix offer less loading time, which is important for providing a good user experience.

Cons:

  1. With a proprietary system in place, users have limited control over the code and design of their websites.
  2. Transferring a website built in Wix to another host or platform is a headache.
  3. Outgrowing the platform’s capabilities necessitates rebuilding the website from scratch on a new platform where you will have to manually transfer all content and data. This can be a costly affair.
  4. Free plans come with certain restrictions and obligations which will compel you to go for premium plans.
  5. SEO functionalities offered by Wix are evolving and have not been at par with those offered by WordPress.
  6. Wix is known to have generated code bloat resulting in slowing down of website performance and negatively impacting important Google ranking factors.

Pricing:

  • Business Elite: USD 159 per month
  • Business: USD 36 per month
  • Core: USD 29 per month
  • Light: 17 per month

2. Squarespace

At 4.6 million subscriptions, Squarespace’s subscriptions registered a 7% increase in 2023 as compared to the previous year. The growth for Squarespace has been steady as it continues to keep itself as one of the most used website builders. Let’s see what features it offers, the advantages you get by using it and what issues you encounter, and at what price you can implement the tool.

Features:

  1. You can choose from numerous modern, customizable award-winning design templates and personalize them using a user-friendly drag-and-drop builder.
  2. Effortlessly create pages with pre-designed layouts for common uses such as Contact, About, Blog, Portfolio, and Products.
  3. Duplicate content to streamline the building process, and easily manage diverse content types, including text, images, videos, audio, galleries, products, and forms.
  4. Flexible layouts and custom color palettes, enhanced with easy access to high-quality images from Unsplash and built-in photo editing tools.
  5. Incorporate Google Fonts and TypeKit fonts, along with options for video and background banners, animations, and other dynamic elements.
  6. Ease of setting up an online store, as made easy by features like inventory management, order management etc. Squarespace’s Point of Sale (PoS) system with a Square Reader further streamlines in-person transactions.
  7. Utilize features such as shipping, taxes, and accounting to smooth your online business operations
  8. Provides a comprehensive suite of SEO features, including automatic generation of sitemaps, robots.txt, and canonical tags, all without the need for additional plugins.
  9. Delivers in-depth analytics covering traffic patterns, visitor demographics, top-performing content, sales metrics, and specialized e-commerce insights such as revenue, order details, and customer behavior throughout the purchase funnel.
  10. Users can send invoices, manage projects, and schedule appointments with ease. The platform also provides tools for email marketing, social media integration, and SEO to enhance online presence and customer engagement.
  11. Includes professional email services through Google with Business and Commerce plans, along with advanced integrations, CSS/JavaScript customization, and Commerce APIs.

Pros:

  1. High-quality design makes your websites reflect the latest design trends and standards.
  2. Drag-and-drop interface caters even to users with limited technical expertise.
  3. Offers a diverse selection of modern, mobile-responsive templates that impart a polished, professional appearance to websites.
  4. Fluid engine and built-in responsive design features create dynamic content and adjust layouts without the need for coding.
  5. Powerful eCommerce capabilities including customer account management, inventory control, and integrations like Printful for on-demand merchandise.
  6. Takes proper care of server maintenance and security updates and offers strong support.

Cons:

  1. The website builder can be challenging due to its cumbersome editor, which presents a steep learning curve for newcomers.
  2. In terms of SEO, Squarespace websites often struggle to achieve favorable search engine rankings.
  3. While Squarespace supports integrations with select apps, its options are fewer in number compared to WordPress, and some integrations necessitate higher-tier plans, limiting flexibility for users.
  4. Costs escalate quickly with Squarespace, especially if users require advanced features or integrations that mandate higher-tier subscriptions.
  5. Squarespace retains the authority to make changes that could potentially impact your site negatively over time.

Pricing:

When you decide to pay annually:

  • Personal: USD 16 per month
  • Business: USD 23 per month
  • Commerce (Basic): USD 28 per month
  • Commerce (Advanced): USD 52 per month

When you decide to pay monthly:

  • Personal: USD 25 per month
  • Business: USD 36 per month
  • Commerce (Basic): USD 40 per month
  • Commerce (Advanced): USD 72 per month

3. Shopify

When you need a website builder for your eCommerce business, Shopify rises to the top. Amongst several online store builders, it contributes to 10% of the total eCommerce market in the US. There are around 4.4 million live stores on Shopify which is a favorite of fashion merchants. We look at all its key features, its pros and cons, and pricing to know more about one of the finest website builders.

Features:

  1. Shopify stores are optimized for mobile devices which means that devices of different screen sizes automatically adapt the store’s design and functionality.
  2. Comes with a centralized dashboard with features around orders, inventory, payments, and marketing.
  3. Integrates with over 100 payment gateways, including popular options like Shopify Payments, PayPal, and Stripe.
  4. Offers a checkout process that is equipped with strong security measures like 256-bit SSL encryption and PCI compliance to protect customer data.
  5. Offers integrations with multiple channels, including social media platforms (e.g., Facebook, Instagram), online marketplaces (e.g., Amazon, eBay), and even in-person through the Shopify POS system.
  6. Optimized for search engines through features like customizable page titles, descriptions, and URLs.
  7. Provides a range of built-in marketing tools, such as email marketing and abandoned cart recovery.
  8. Strong analytics features that provide insights into store performance, customer behavior, and more and help track conversion rates and other key metrics making store optimization more efficient.

Pros:

  1. Has to offer everything you need from an eCommerce platform builder.
  2. Caters to businesses of all sizes, from small startups to large enterprises, with a range of pricing plans and features to choose from.
  3. Has a vast ecosystem of apps and integrations, and allows you to extend the functionality of your store to meet your specific business needs.
  4. Offer unlimited products, bandwidth, and storage, and you can grow your store unhindered by technical limitations.

Cons:

  1. The subscription model can become costly over time and on top of this, using third-party payment gateways incurs transaction fees.
  2. To access more advanced functionality beyond Shopify’s core features, you need to use third-party apps, which come with additional monthly costs.
  3. The built-in blogging and content marketing tools are considered lacking compared to dedicated platforms. These features have a history of being inefficient in content marketing.
  4. Migrating an existing Shopify store to another platform poses complexities and is a time-consuming process.

Pricing:

When you decide to pay annually:

  • Basic: USD 18 per month
  • For small teams: USD 67 per month
  • Advanced: USD 271 per month
  • Plus: USD 2094 per month

When you decide to pay monthly:

  • Basic: USD 24 per month
  • For small teams: USD 89 per month
  • Advanced: USD 361 per month
  • Plus: USD 2094 per month

4. Weebly

Weebly is another good website builder used in the website development industry. As claimed by Weebly, it receives over 325 million unique visitors every month. Discussed below are the features that it offers, its advantages and disadvantages, and its various pricing plans that are low in comparison to other website builders.

Features:

  1. Users can build websites by simply dragging and dropping various elements onto the page and easily rearrange and customize these elements without any technical knowledge.
  2. You get several pre-designed, mobile-responsive templates (auto-optimization for mobile screens) that are designed to be visually appealing, easy to customize.
  3. Online store capabilities come with essential features like product catalogs, shopping carts, secure checkout, and inventory management.
  4. Offers a comprehensive video library from where users can choose and upload the video of their choice.
  5. Users have the option to move a website created on Weebly to another hosting platform. Through the editor’s Settings page, Weebly allows you to export your site as a ZIP archive containing all the HTML files, which can then be sent via email.
  6. Users can personalize site headers with videos, rotating images, or slideshows.
  7. Weebly App Center offers a plethora of features and services including email marketing, analytics, and social media tools.
  8. Provides mobile apps for both iOS and Android platforms, allowing users to manage their website and online store on the go. These apps include functionalities like site editing and traffic monitoring.

Pros:

  1. Relatively cheaper builder offering functionalities that are enough to build a good website.
  2. Simple to change themes and personalize your website’s layout and design to fit your style.
  3. Weebly comes packed with handy features like a built-in blog, eCommerce tools, SEO capabilities, and an app center for extra integrations.
  4. Weebly accounts offer a free domain name, providing a cost-effective way to launch your website.
  5. With both a free plan and affordable paid options, Weebly is a budget-friendly choice for small businesses and individuals.

Cons:

  1. Weebly doesn’t offer a reliable backup system, posing a risk if your website gets hacked or deleted.
  2. Templates are considered outdated and lack variety compared to other website builders.
  3. Restricts copying blog content and also offers a fixed layout for blogs
  4. Mobile formatting has been found to be inconsistent and suffering from slow loading times.
  5. Managing a large website with numerous pages and subpages can be cumbersome due to its less efficient page management system compared to its competitors.
  6. Weebly is blocked in some countries, which limits the ability to reach audience in that geography and reduces the website’s overall visibility.

Pricing:

  • Free: No cost; comes with basic features
  • Personal: USD 10 per month
  • Professional: USD 12 per month
  • Performance: USD 26 per month

5. WordPress

A synonym of website development, WordPress has revolutionized the way the world used to see website development. It has pushed the idea of highly technical jargons surrounding HTML, CSS, and JavaScript to the background and paved a way for an era of citizen development in web design and development. Its sharing is almost 43%, high for a single website builder and it is CMS in 63% of all websites. Top names like The New York Times and Spotify trust in WordPress’s capabilities. This rise of the platform has been due to its commitment to evolve fast to meet users’ growing needs. Listed below are its notable features along with its positives and some downsides, and various pricing plans.

Features:

  1. Offers a vast library of over 59,000 free and premium themes, allowing users to choose from a wide variety of designs to suit their needs.
  2. Offers a user-friendly visual editor that allows users to create and format content without needing to know HTML.
  3. Block patterns serve as starting points that can be further customized and organized into folders in the Site Editor sidebar.
  4. Supports a variety of content types, including posts, pages, custom post types, and media and includes a powerful search functionality that allows users to easily find and manage their content.
  5. Integrates with popular SEO plugins like Yoast SEO, All in One SEO Pack and also integrates with Google Analytics.
  6. Supports over 200 languages, making it easy for users to create and manage multilingual websites. It integrates with popular translation plugins like WPML and Polylang, and provides users with advanced tools for translating their content.
  7. Integrates with popular e-commerce platforms like WooCommerce, Easy Digital Downloads, and WP eCommerce, making available for users a range of features, including shopping carts, payment gateways, and inventory management.
  8. Multisite functionality allows users to manage multiple websites from a single installation, useful for creating a network of related sites.

Pros:

  1. Incredibly user-friendly, even for those new to website creation. Its intuitive interface allows for the quick addition of pages, blog posts, images, and other content.
  2. As a browser-based platform, WordPress enables site management from any device with internet access which helps in updating the website from various locations.
  3. WordPress is a standalone system, and there is no need for additional HTML editing software or FTP tools. Users can create and manage their content directly on the platform.
  4. The straightforward code of WordPress makes it easy for search engines to read and index content and so WordPress websites are well positioned in terms of SEO.
  5. Gives users control over almost every aspect of their site, allowing them to make updates without depending on web designers.
  6. Can handle large volumes of content while maintaining performance, which is why it is a suitable choice for businesses expecting significant growth.
  7. WordPress is a free tool and lets you use many good plugins for free. You have to pay only if you opt for premium plugins and themes.
  8. Vast community which keeps improving the product with continuous improvements and updates, and offers seamless support.

Cons:

  1. Managing a website built in WordPress requires a certain level of technical knowledge for handling updates, security configurations, and troubleshooting issues.
  2. To earn revenue through WordAds, WordPress’s advertising program, bloggers must meet specific traffic and quality standards, and a portion of the earnings must be shared with WordPress.
  3. Has the authority to suspend blogs without prior warning
  4. Maintaining a WordPress site involves frequent updates to the core software, themes, and plugins to ensure security and functionality
  5. There is less control over their site compared to those using self-hosted WordPress

Pricing:

WordPress offers discounts based on the period you choose it for. Below we are providing the pricing plans when you choose to pay monthly (Except for Enterprise). The higher the number of years in the plan the higher the discounts:

  • Starter: USD 5 per month
  • Explorer: USD 9.5 per month
  • Creator: USD 15 per month
  • Entrepreneur: USD 27 per month
  • Cloud: Starting at USD 65 per month
  • Enterprise: Starting at USD 25,000 annually

6. Hostinger Website Builder (Formerly Zyro)

When you login to Hostinger’s site for custom domain and web hosting and go further to building your website, it now shows two options. The first is WordPress and the second is Hostinger website builder. So it is giving direct competition to WordPress by using its advantage of a widely used hosting and domain registration platform. Hostinger made Zyro a part of its ecosystem naming it as Hostinger Website Builder, which today comes at a pretty affordable price. Read about its features, and pros and cons.

Features:

  1. Effortlessly design your website using simple drag and drop functionalities and create, edit, and publish your website on both desktop and mobile devices.
  2. Smart grid alignment helps maintain perfect alignment and balance on your site as you have flexibility to experiment with diverse colors and other design settings.
  3. Offers a dedicated eCommerce website builder business with features that allow you to sell up to 500 products, choose from 20+ payment methods.
  4. Monetize your website by displaying targeted ads and utilizing advanced data tracking to make informed business decisions.
  5. AI-powered capabilities make the process of website development intelligent and offer useful suggestions in the design and development process.
  6. AI-driven eCommerce platform that simplifies the process to handle your orders, modify pricing, utilize tax tools, and receive notifications.
  7. Allows you to offer your customers a range of shipping options, including flat-rate, weight-based, and real-time shipping rates.
  8. Integrates with popular third-party marketing tools like Google Analytics, Hotjar, and Messenger Live Chat.

Pros:

  1. Affordable pricing makes it an economic choice when compared to other price-intensive site builders.
  2. Includes AI-generated content, Google Analytics integration, and blogging/SEO tools
  3. Websites created with the Hostinger Website Builder come with automatic SSL certificates and are hosted on Hostinger’s infrastructure.
  4. The intuitive interface and pre-designed templates allow users to enjoy the benefit of quick site setup.

Cons:

  1. Compared to a full content management system like WordPress, the website builder has fewer features and lacks advanced capabilities for larger or more complex websites.
  2. Still not suitable for businesses that are rapidly growing or require advanced features over time.
  3. Users are restricted to the drag-and-drop editor and cannot access the underlying code for more extensive design customization.

Pricing:

  • Premium Website Builder: USD 2.99 per month (For 48 month)
  • Business Website Builder: USD 3.99 per month (For 48 month)

7. Webflow

Though not as popular as those that go high in this list of website builders, Webflow is another platform that is good enough to be among the top 10 website builders. More than 85 thousand web designers and developers use it around the globe and there has been a significant increase in the use of Webflow eCommerce. Summarized are some of its features, its pros and cons and its pricing plans.

Features:

  1. Capabilities to create custom websites without coding, using drag-and-drop elements, customize layouts
  2. Auto optimization for desktops, tablets, and smartphones and features for managing diverse content types with custom structures and templates.
  3. Offers a specialized CMS and eCommerce website builders with features for integrations and running campaigns
  4. Advanced design and animation tools that allow users to easily add engaging animations and interactions using triggers like scrolling or page load.
  5. Automatic backups and version control and architecture supported with SSL certificates and CDNs.
  6. Offers localization feature that uses the power of translation management system (TMS) to localize the website
  7. You get access to useful learning resources from Webflow University.

Pros:

  1. Offers high design flexibility as users don’t require extensive coding knowledge and customization options are enough to build good designs.
  2. Capable of handling large and complex projects, making it suitable for building websites of any size.
  3. Provides a wide range of pre-built integrations with other applications and tools that enhances productivity.
  4. Access to Webflow University opens the door to perfecting website development.

Cons:

  1. Works well only with desktop edits, posing limitations for users who prefer to work on the go.
  2. Limited eCommerce features compared to dedicated eCommerce platforms like Shopify.
  3. Follows a steeper learning curve compared to other website builders, especially for users without prior knowledge of HTML and CSS.
  4. SEO support is poor when compared to other website builders like WordPress and Wix.

Pricing:

  • Free: Ideal for new learners
  • Basic: USD 14 per month
  • CMS: USD 23 per month
  • Business: USD 39 per month

8. GoDaddy Website Builder

Inheriting its strength from the Godaddy brand, Godaddy website builder is a formidable option to design and develop a website. Godaddy has set a foundation which is one strong reason for the fast emergence of Godaddy website builder. More than 2.164 million live websites use this website builder which is the third most popular website builder in the simple website builder space. Below are its important features, its advantages and disadvantages and pricing plans that you can avail.

Features:

  1. Offers a simple drag-and-drop editor making it easy for anyone to build a website.
  2. There are over 100 pre-designed templates that can be customized with one’s own content and images.
  3. Offers AI-powered tools to help optimize a website for search engines and mobile devices.
  4. Includes tools for adding blogs, image galleries, videos, maps, contact forms, and other common website elements.
  5. Allows you to create an online store with product listings, shopping carts, and multiple payment options.
  6. Provides built-in marketing, eCommerce and SEO features.

Pros:

  1. User-friendly especially for beginners who quickly want to build a site.
  2. Includes a suite of essential business tools like appointment scheduling, email marketing, social media management, and a CRM, making it a good choice for small businesses looking to quickly build online presence.
  3. GoDaddy has been striving to offer speed and performance of its website builder.
  4. Nice to use in conjunction with Godaddy’s hosting and domain features.
  5. Strong support which comes from the strong legacy of Godaddy.

Cons:

Limited design flexibility, can become costly with add-ons

Pricing:

  • Basic: USD 3 per month
  • Standard: USD 6 per month
  • Premium: USD 8.4 per month
  • eCommerce: USD 12 per month

9. Duda

Duda tries to distinguish itself in the website builder market with its high price point, offering solutions catering to the specific needs of different business types like agencies and SaaS businesses. It offers a learning platform, Duda University to educate people on the nitty gritty of web design and development using Duda. Explore the features of this tool, the best about it and some drawbacks, along with its various pricing plans.

Features:

  1. Fully responsive website builder with device-specific editing and drag-and-drop editor for fast website creation.
  2. Offers flexible navigation and layout options, including CSS Grid and Flexbox and over 100 font styles and ability to customize colors, buttons, images and other design elements.
  3. Supports responsive design and mobile-friendly sites, offering fast loading times and security features like automatic SSL and CDN hosting.
  4. Offers white-label capabilities to brand the website builder for agencies and client collaboration tools.
  5. Comes with integrations with tools like Airtable and custom widget builder for extending site functionality.

Pros:

  1. Particularly suited for web design agencies and freelancers due to robust client management tools.
  2. Users with no coding experience can quickly create and customize professional-looking websites
  3. Mobile responsiveness makes websites automatically optimized to different devices.
  4. Hosts websites on secure and scalable Amazon Web Services (AWS) infrastructure

Cons:

  1. Pricing plans are on the more expensive side compared to competitors and advanced features are available only on the higher-tier plans.
  2. Duda has been found to be inefficient when trying to get the best out of templates.
  3. Despite having an app store, the number of apps available for integration is limited.
  4. Support response times have been found to be relatively slow compared to industry standards.

Pricing:

  • Basic: USD 19 per month
  • Team: USD 29 per month
  • Agency: USD 52 per month
  • White Label: USD 149 per month
  • Custom: Need to discuss with the Duda team

10. Strikingly

With a decade plus of existence, Strikingly is one choice to build websites. Wikipedia calls it a mobile-first website builder as it provides features to build mobile-optimized websites. Operating in a fiercely competitive space, the website builder is striving to maintain a strong presence. Listed below are its key features, pros and cons, and multiple pricing plans.

Features:

  1. Provides a built-in “Simple Store” feature that allows users to easily set up an online store and accept payments via Stripe.
  2. Offers mobile responsive website templates and blogging features.
  3. Allows users to add team members and manage access permissions for their website.
  4. Provides basic website analytics and SEO tools to help users track performance and optimize their site.
  5. Comes with a built-in eCommerce capabilities that offer functionalities like product showcasing apart from routine inventory management.
  6. Offers essential functionalities like Analytics, social feed, and importantly built-in HTTPS.

Pros:

  1. Best for building light-weight one-page websites, making it suitable for landing pages.
  2. Strikingly is beginner-friendly as features are very easy to use
  3. Offers affordable pricing plans, with some of the cheapest paid plans.

Cons:

  1. Limited to one-page designs as section-based approach limits free-form editing, making the platform less suitable for complex sites.
  2. e-commerce features are limited, and users need to upgrade to a higher-tier plan to sell more products online.
  3. Limitations on storage make it unsuitable for websites where content incrementally increases.
  4. SEO and external integration capabilities are poor as compared to competitors.

Pricing:

Duration Limited* Pro* VIP*
Monthly 12 20 59
Yearly 8 16 49
2 Years 7 14 43
3 Years 6.5 12 39
5 Years 6 11.2 34.4

* Figures in USD per month.

Key factors to Consider When Choosing Website Builder

As business owners or website managers, these are some essential to-follows when it comes to choosing a website builder. While we have offered you the top choices, you must always make an assessment against this checklist to arrive at the best choice, as what works well in one scenario may not in another.

  1. Ease of use

Go for a user-friendly platform where you require no or minimal coding. It’s beneficial to consider if the builder offers onboarding tutorials, walkthroughs, or an active community forum that can assist users in getting started quickly.

  1. Design flexibility

Look for a platform that allows extensive customization options, such as modifying templates, adjusting layouts, and incorporating unique brand elements. A builder that supports advanced design features like custom CSS, JavaScript, and HTML editing provide more creative control. So, check the support for pre-designed templates and the ability to integrate third-party design tools.

  1. Pricing

Pricing is important especially if you are having a constrained budget, but don’t keep the quality of your website at cost. If free or basic plans provide enough features then you can go with them, but be careful about the security features. You must get the SSL certificate. Don’t jeopardize the security of your website at the cost of a low price. Check what storage and bandwidth each plan gives and if you will be charged for the support.

  1. Features

Features offered by a builder holds the key as you are ultimately choosing one for its features. It is important to examine if the platform provides tools essential to your industry. You must get basic features like built-in analytics, SEO tools. Further check if you are getting niche-specific features and if the builder will really be useful to meet the specifics of your business.

  1. Support and Resources

Ask the team if it provides 24/7 support and covers various channels such as live chat, email, and phone to offer support. Examine support resources, including level of documentation detail, types of resources (if you will get video tutorials), and activeness of user community, so that you get sustainable assistance.

  1. SEO capabilities

Look for features like customizable meta tags, alt text for images, and control over URL structures to improve search engine rankings. It is always nice to have advanced SEO capabilities such as integration with Google Search Console, automated sitemaps, and the ability to implement schema markup.

  1. Mobile responsiveness

You must get templates that automatically adjust to different screen sizes. Test the platform’s mobile optimization features to validate that the website is not only visually appealing but also functional on smartphones and tablets.

  1. AI Capabilities

Go go for an AI website builder, which means it incorporates AI tools, automates repetitive tasks, and provides smart recommendations, thereby improving overall website performance.

Take Away

Website builders keep evolving by coming up with new updates and working on their pitfalls. To reiterate, you must examine and go through the complete list of features and pricing plans – which may change – offered at a moment by visiting their official websites. Most offer free plans that suffice for building basic sites, but you will have to opt for the right paid plan to bring in the right features.

Also, when working on enterprise projects, you need an expert hand to use the capabilities of these website builders. The diversity challenge comes with a need to hire experienced WordPress developers or developers dealing with a specific builder.

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