How many times you have come across a product or business which is new in market and seems to be everywhere. People are talking about it, media is publishing about it and that business seems to be on a tremendous growth path even before launch or within a short timeframe of their launch? Not quite often right? That’s the case probably because very rarely businesses are able to devise marketing strategies which focus on creating initial buzz and spread the word.
We all know how crucial it is to create a buzz if we want our startup to become a successful endeavor and still most of us seem to miss the bus. Creating a great marketing strategy from the start is going to significantly help you in the beginning and the growth base. Luckily, there are plenty of ways to go if you want to create buzz around the startup you are creating.
Present your product and the story behind it
Many people believe that they have great ideas which are not really something that would get the wider audiences interested. However, this is not always the case, it is important to envision a product that is really going to make people want to have it and use it every single day. Create a product that is going to change people’s lives. Then create a story behind the product that is going to help people connect with what you are offering.
Get mentioned by a lot of influential bloggers
Once you have set up your own website, it is time to start reaching out to influential people and let them know about your story and what your product is all about. This is very important step that will require investment for some bloggers, whereas others might like the idea so much that they will be glad to share it for free. As popular bloggers have thousands of followers, in some cases even millions, a high number of people is going to hear about the product.
Join a crowdfunding platform
There are plenty of crowdfunding platforms that are very useful for startups. The community on these platforms counts millions of members, which means that if your product is useful, besides receiving funding, you are getting a buzz by default.
When it comes to crowdfunding platforms, it is very important to get into all the tiny details about the product you are planning and create a promotional video, as it is the best format for a new product presentation. On the other hand, you can use the video in a YouTube promotion campaign, so, an investment in a video is going to pay off in two different ways.
Present the real-life problems and how your product is solving them
The thing that has helped create a big initial buzz for many successful startups around the world is the fact that the products and solutions were really innovative. This is why it is very important to come out with a problem which is common for millions of people around the globe and explain how your product or service is going to solve it.
As people are going to love the solution, you are going to create a lot of buzz; your future customers are going to be hyped about the release date of the product and line up to get it as soon as possible.
Reach out your target audience in person
The online world is a great way to reach out to wider audiences, but going in person offers different and more effective results. Get out in the streets and come in contact with your target audience. Bring a demo of your product and start familiarizing people with what it stands for and why they are going to need the product you are offering.
Make sure to film the first impressions and interview those who find your product useful and innovative. This is going to help spread word of mouth in the local community, which can also spread widely, increasing the buzz around your product.
These are some of the best strategies you can employ to create a buzz around your startup. It is important to be creative, as this is going to bring the best results. There are many successful companies which have performed incredible marketing strategies, conquering markets around the world.
Finoit Technologies is a renowned mobile application development company providing Web and iphone app development services. We have developed over 450 mobile apps, and have assisted many solopreneurs in their journey of startups by functioning as a tech partner and rolling out their product ideas. For questions/queries, you may write to us at [email protected]
